Making TV Buys Smarter

Monday, June 13, 2011 | 1:27 PM

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We’ve all heard the old adage about not knowing which 50% of your advertising is wasted. Well, TV advertisers often tell us this is absolutely true. And with the proliferation of online ad formats that are highly targeted and measurable, the impact of TV ads can feel even more abstract by comparison. It doesn't help that typical TV buys are often slow to provide data, and that data is often very limited.

The good news is that TV advertising technology has been advancing rapidly, helping advertisers better understand how TV helps them achieve their marketing objectives. Platforms like Google TV Ads are bringing targeting, measurement and speed to TV like never before. Unfortunately, too many advertisers don’t know these solutions exist.

It’s time that changed. To that end, we’re excited to announce the launch of an advertising campaign to spread the word about Google TV Ads and its ability to make your TV buy smarter.

If you frequent sites like AdAge or MediaPost, you are likely to see our campaign over the next couple of months.  You can also check out our new campaign website at

Posted by Eric Meyerson, Head of TV and Video Ads Marketing