Calling all CPG marketers:

Are you marketing a brand next year?  Will TV be part of your strategy...or at least, do you hope it will be?

Let’s make 2012 the year we learn more from our TV campaigns.

As the next webinar in our series, the Google TV Ads team would like to join us on Wednesday, November 16, 2011 to demonstrate how brand marketers are getting smarter about their TV buys.  Highlighting real use-cases, members of the Google TV Ads sales team will show how Google TV Ads can support each stage of the product life cycle, including:

• Enabling macro and micro level targeting at launch
• Segmenting your audience on TV to drive growth
• Analyzing post-campaign attribution and improved ROI metrics

We hope you can join us!

What: CPG Webinar: Make Your TV Campaign Smarter
When: Wednesday, November 16, 2011 at 2:30pm EST/11:30am PST
Register here

For more information on Google TV Ads, visit us today at google.com/tvads

Posted by David Kagan, Product Marketing Manager, Google TV Ads

Over the past year, Google TV Ads has been investing in new features to help our advertisers make smarter decisions about their TV campaigns.

The Google TV Ads team would like to invite you to a webinar on Wednesday, November 9th, 2011 to discuss the changing landscape of TV advertising for B2B marketers and how features that tie TV to online can help you better reach the B2B consumer on TV. Members of our B2B sales team will specifically cover:

• The changing TV landscape - reaching the B2B consumer on TV today vs. in the ‘Three Network World’
• How Google TV Ads is working to make your TV buy smarter, including:
• Search Triggers: Harnessing the power of Google Search to influence your TV buy
• Web Attribution: Linking TV ad exposure to website visitation

We hope you can join us!

What: Making B2B TV Buying Smarter Webinar
When: Wednesday, November 9, 2011  2:30-3:00pm EST/11:30-12:00pm PST
How: Register here

Not a B2B marketer?  Don't worry!  This is just the first in a series of upcoming webinars from Google TV Ads.  Stay tuned for more announcements in the near future. 

Posted by David Kagan, Product Marketing Manager, Google TV Ads

If you missed our recent webinar on ways to reach New Year's "Resolutionaries" interested in diet, fitness, supplements, wellness, rehab and treatment products and services, don't worry. That doesn't mean you have to miss out on the content presented! Here's a quick snapshot:

While it makes sense that the New Year season sees lifts in business for health and fitness related industries, did you know that consumer consideration happens well before the New Year?  Take a look at these snapshots of search volume trends going from December 2009 into January 2010.

Caption: Google Trends snapshot of search trends for diet and fitness keywords from December 2009 - January 2010

So, how do you make sure to stand out in a season when interest in these categories is growing? Shift budgets at anytime to increase visibility across media like television the week of December 26 to generate brand awareness and search momentum. Get really targeted by choosing networks and programs that appeal to your audience or are related in context to your products (e.g. choose a fitness-related show if you are selling gym equipment).

Thanks to the flexibility of Google TV Ads, you can dial budgets up or down, edit targets or add new creative at anytime. If you don't have a campaign yet but have a video ad, it takes minutes to set-up your TV ads campaign before you leave for the holidays.We even have targeting tools that do all the work in finding the right places for you ad. So simply set a campaign start date, budget and maximum CPM and our system will do the work while you enjoy your holiday weekend! 

If you'd like more information on how to get started broadcasting 100+ networks to drive momentum into the New Year, contact adwords-support@google.com.

Posted by Andrew Stinger for Google TV Ads

Free Google hosted webinar on December 9, 2010 at 1:30pm EST/10:30am PST – RSVP Today!

Americans spend billions each year on diet and health programs, fitness, and wellness – especially when the New Year rolls around. Resolution themed search queries steadily increase this time of year, indicating heightened consumer attentiveness to health and fitness related products and services. We want to be sure you're equipped to take advantage of this seasonal phenomenon by fine-tuning your TV campaigns to maximize reach with the right audiences.

Businesses in the health and fitness vertical are welcome to join us on December 9th to learn how the Google TV Ads platform can help you make the most of your TV dollars during this critical time of year. We will cover a number of topics including:

• Live Demo of the Google TV Ads platform
• Tips & Tricks to unlock hidden opportunities with Google TV Ads
• Synchronizing TV campaigns with your online marketing activities
• Tactical recommendations for campaign structure and timing

Spots are limited and registration is required to attend, so please register today.

Posted by Andrew Stinger for Google TV Ads