We launched the TV for All contest on September 1st with the goal of democratizing TV advertising and helping small businesses get their message in front of millions. Over the past few weeks, over 200 companies submitted commercials to the contest for the opportunity to win $25,000 worth of free national advertising on cable channels such as CNBC, Hallmark, and Bravo using Google TV Ads. All entries showcase the hard work and creativity of business owners throughout the country.
Today we're excited to announce the contest's ten finalists based on our judges' ratings. All you need to do is visit the TV for All contest brand channel and vote for your favorite video! The top three submissions will receive $25,000 in free national advertising through Google TV Ads advertising. Vote now at www.youtube.com/tvforallcontest. Posted by Deeksha Hebbar, Associate Marketing Manager for Google TV Ads
Small businesses often think that television advertising is too costly and cumbersome for them to use. They assume they need a fancy, expensive commercial to use in their TV campaign. But Google TV Ads changes all of that -- we make it easy and affordable for you to make a TV ad, plan a campaign, and reach your customers through the power of television.
We're excited to announce the Google TV Ads' TV for All contest www.youtube.com/tvforallcontest, everyone's chance to advertise on television. Enter your small business' commercial in the contest for the opportunity to win $25,000 worth of free national advertising on cable channels such as CNBC, Hallmark, and Bravo using Google TV Ads!
We're launching the contest today in collaboration with our partner SpotMixer, a self-service video creation service which allows consumers to easily produce professional-quality videos. All you need to do is this:
1. Create a thirty or sixty second commercial for your small business -- you can make an ad on your own or use the free Spotmixer tool (it's easy!).
2. Upload your ad to the TV for All YouTube contest brand channel.
3. Vote! Once your submission is up on www.youtube.com/tvforallcontest, our panel of celebrity judges will select the 10 finalists and the YouTube community will choose three winners, each of whom will receive $25,000 in free national TV advertising through Google TV Ads.
The contest submission deadline is October 5, and winners will be announced on October 30.
Full guidelines, contest rules and tips and tricks are available on the TV for All YouTube contest brand channel at www.youtube.com/tvforallcontest. Enter today!
Posted by Deeksha Hebbar, Associate Marketing Manager for Google TV Ads
Last Tuesday, we hosted a webinar to walk advertisers through our new and improved AdWords interface, which allows you to create, manage, and edit campaigns faster and more efficiently than before.
If you missed the webinar, not to worry! We have a great microsite online with training videos to help ease you through the transition, and we are also hosting a second webinar on Wednesday. Hope to see you there. Google TV Ads New Product Overview Webinar Wednesday, August 26th at 10:00AM PT / 1:00PM ET Please register here before the event starts Update: A recorded version of the webinar can be found here, starting at the 3:36 mark.
Google TV Ads is excited to be a part of this track which is one of the best places for businesses to learn about TV, video and social media solutions. We'll share success stories from marketers who used our own platforms, including Google TV Ads and YouTube Promoted Videos, as well as best practices for making the most of platforms such as Facebook, Twitter, and Meebo.
Please see the full agenda here, and register today. We hope you will join us!
Posted by Neha Mandal, Marketing Manager for Google TV Ads
While traditional television viewership is still growing, today's consumer is spending more and more time online; 50% of Americans report that they view television programming online.
Join us at our upcoming webinar where the Google TV Ads team will lead a discussion on how to use Google TV Ads Online to extend the reach of your television marketing to target your customers when they are viewing shows and movies online.
In this webinar, we'll brief you on:
The recent surge in online video usage and online TV viewership in particular
Advertising on new long-form premium video content on YouTube and other partner websites
Ease of use of the Google TV Ads Online buying platform
Google TV Ads Online is a new feature of Google TV Ads that lets advertisers place commercials into the ad breaks of TV programs watched online. Hope to see you at the webinar where you can learn more about this exciting opportunity.
Register Here (Password is agency1) Date: Wednesday, June 10, 2009 Time: 12:00PM PST / 3:00PM EST
Posted by Deeksha Hebbar, Associate Marketing Manager for Google TV Ads
Google and...the upfront? Last week when hundreds of media executives and advertisers poured into New York City for the broadcast upfront week, Google hosted our own "TV Ads Tune In" event for brand advertisers. Let's be clear, Google TV Ads is an auction based system and advertisers cannot reserve spots on Google TV Ads ahead of time, but they can certainly include Google TV Ads in their media plans in advance. Several major advertisers and agencies are already doing this. You can read more about in recent press coverage of TV Ads Tune In in the Hollywood Reporter and Broadcasting & Cable.
This event brought together a number of marketing leaders from across Fortune 500 companies, as well as their agencies, to learn more about how Google TV Ads fits into an their upfront and year long media plans. It focused on the importance of targeting and flexibility in a challenging economic environment, as well as the growing use of video as a creative asset across both television and online media.
Google TV Ads fits into your media plan
Matt Derella, a senior sales manager from the TV Ads team, emphasized the need for targeting, accountability and flexibility in media buying. "Marketers want to move past legacy customer proxies and hone in on narrower targets. Google TV Ads, through its millions of set-top-boxes and Equifax data, empowers advertisers to build a custom network of only the right programs for their core audience", said Derella.
Coldwell Banker's approach to multiple screens
Coldwell Banker CMO Michael Fischer shared how he has successfully harnessed the power of YouTube and Google TV Ads. He encouraged advertisers to take smart risks and "think outside the site". In a "down" real estate environment, Fischer has engaged potential home-buyers through a branded site on YouTube. This channel contains thousands of video tours of homes across the United States, all easily located through a Google map interface.
Other presenters included Rich Greenfield, a leading media industry analyst with Pali Capital, who shared his thoughts about the state of the television industry. He delved into current media consumption trends and assured the audience that television is still a force to be reckoned with. Suzie Reider, head of YouTube sales, talked about sponsorship opportunities available through YouTube, including Project:Direct.
Overall, Google TV Ads Tune In 2009 gave attendees a look at how Google TV Ads can be a strategic addition to brand advertisers' media plans.
Last week we hosted Video View, Google's first event designed specifically for the media planning community, in our New York offices. This event brought together over 200 media planners and executives from the agency world to learn more about Google TV Ads, the Google Content Network, and YouTube. Themes that emerged from the event focused on: targeting your audience with precision and the growing convergence between online and offline media.
Marketing the President To kick-off the event, keynote speaker Jim Margolis, senior strategist to Barack Obama's presidential campaign, talked about the importance of consistency in driving a message to consumers, as well as the significance of media convergence in reaching your audience. "We embraced technology from the very start… what we did online and what we did on traditional media such TV had to go together, and if it was to work then they had to feed off each other," Margolis said. He also discussed the campaign's strategy in harnessing new technologies such as cell phones and YouTube to organize voters young and old.
Reaching Your Audience With Google TV Ads The TV Ads team focused on how to do more with less in this challenging economy. Matt Derella, a senior sales manager from the TV Ads team, talked about how to use audience search and program targeting features on Google TV Ads to reach your target customer more efficiently. Matt said: "You plan in IMAX, knowing everything about your target customer. But you are forced to activate in black and white. With Google TV Ads, you can plan and activate in IMAX, and target who you're looking for."
The 2009 Google Video View Summit gave attendees a unified view of how Google can help them reach their audience efficiently using the strength of Google TV Ads, Google Content Network, and YouTube. You can learn more about our event at the Video View brand channel: http://www.youtube.com/videoview09.
Are you a direct response focused advertiser who is challenged to do more with less? Join a discussion hosted by the Google TV Ads team on maximizing your TV advertising investment. Learn how with Google TV Ads you can:
Use technology to get better CPLs.
Use desired audience attributes such as household income to target relevant networks and dayparts.
Manage and optimize your campaigns using precise performance reports.
We'll also share case studies from Fragrance.net and ShoppersChoice, direct response focused advertisers who have found success with Google TV Ads.
Tuesday, March 17, 2009 10:00am PST / 1:00pm EST RSVP now to secure your spot.
The retail industry is facing new challenges with declines in consumer spending. These changes require a renewed focus on managing your marketing resources effectively – in particular, your media dollars – in order to maximize ROI.
Join us at our upcoming webinar where John McAteer and Dan Gertsacov from Google's Retail and TV Ads teams will lead a discussion on how to use Google TV Ads to help boost your business. Learn how to reach new customers efficiently and generate greater returns on your marketing investments.We hope to see you there!
Last week, we hosted the 2nd annual Google TV Ads Summit in Google's New York offices. This event brought together over 200 industry professionals, thought leaders and executives from the world of TV advertising and media. We've posted a highlight reel and photos from the event to give you an an inside look. Themes that emerged from the event focused on: doing more with less, using data to make decisions and utilizing new media to continue connecting with audiences beyond television.
New Economy Brings New Mindset To kick-off the event, keynote speaker Kim Kadlec, Chief Media Office of Johnson & Johnson urged the audience to embrace the new economy and learn to do more with less. "This environment gives us the opportunity to automate some parts of media planning and buying, in order to activate more overall sales," Kadlec said. She believes that fear is a choice, and she urged the audience to embrace the changing environment to find ways of driving business forward.
Data Rules It was clear from many conversations that making data driven decisions is becoming increasingly important. Jeff Zucker, President and CEO of NBC Universal said: "We would like to deliver what our advertisers want. Set top boxes are the treasure trove for all of us." A panel focusing on response-focused advertising stressed the vital need for more data and information. Greg Smith, COO of Neo@Ogilvy said, "Our clients are not asking us to re-invent ourselves...but they certainly are asking for more insight from the data."
New Platforms, New Possibilities Leaders on the cutting edge from YouTube, blip.tv, Joost and VivaKi discussed the convergence of offline and online video, a hot topic of the night. Jack Klues, Managing Partner at VivaKi noted, "Advertisers are prepared to spend money on the right target, right program, right time regardless of the absolute audience size." Panelists agreed that audience viewing habits are changing radically, and advertisers should take advantage of new scalable media like online video to augment TV ad reach.
Jeff Zucker also commented on NBC Universal's partnership with Google TV Ads: "We're really proud to be doing what we're doing with Google...The way we've done business for the last 25 years has got to continue to evolve."
The 2009 Google TV Ads Summit truly opened up the conversation on innovation and gave attendees a unique glimpse into the TV industry. We hope you will check out event highlights captured in the video below.
The panel will explore theory and research on how viewers watch television, attitudes towards new forms of programming and advertising, and how broadcasters are leveraging the multi-platform landscape.
Power Panel: TV 3.0
Tuesday, November 4, 2008
2:45-3:45 PM ET
Afterwards, please stop by the Google Booth #334to learn more about Google TV Ads.
Are you an advertiser focused on local business? Join us at the Search Engine Strategies Conference in San Jose, California from August 18th- 21st and attend the Local 2.0: The Evolution of Local Search panel presented by the Kelsey Group. Meredith Papp, Product Marketing Manager for Google TV Ads joins the panel to discuss how Print, Audio and TV ads can help drive local business.
The panel will be held on Thursday August 21, 2008 at 10:15 am. Afterwards, stop by the Google booth (#403 on the main expo floor) and chat with our specialists about Google's product offerings!
Posted by Anna Khesed, Associate Marketing Manager
Google's traditional media teams will be attending ad:tech Chicago next week. Join us as we discuss strategies for driving online traffic and boosting ROI using Google TV Ads, Audio Ads and Print Ads. The session will be held on August 6 at 2:15 PM in room #326, and is open to all exhibit pass holders. To obtain a free exhibit hall pass, register online before August 5.
After the session, don't forget to visit out booth on the main expo floor!
Posted by Anna Khesed, Associate Marketing Manager
