If you've run television campaigns before, you know that sight, sound and motion can truly create meaningful connections between brands and customers. So we thought it would be useful to write about a complementary ad format observed by Neilsen to increase brand recall of TV ads by as much as 35%. Google enables you to extend the power of your TV campaign to audiences online by running in-stream video ads. Advertisers can run :15 or :30 second video ads on YouTube and over 90 partner sites across our network to reach engaged online video viewers. In-stream ads enable you to elevate video advertising to an interactive level by enabling click-throughs to designated landing pages. If your goal is to drive offline activity, don't worry: we've also read reports of increased offline response to premium online video advertising.


The unique value of in-stream is its ability to merge the benefits of TV ads and online advertising by providing an engaging experience that is clickable and more directly trackable. Leverage free tools like the Adwords Placement Tool or the YouTube Video Targeting Tool to find content that best reaches your defined audience and customize campaigns through geo-targeting, audience targeting, daypart limitations and enabling conversion tracking to drive and measure effective video impressions.

Sample of in-stream partner sites

Ready to get started? To learn even more about this ad format, we encourage you to view our recent webinar featuring the YouTube Video Targeting Tool which will guide you through the best ways to extend the reach of your TV campaigns through in-stream.

Posted by Andrew Stinger, Account Manager for Google TV Ads

Believe me, at Google, we get excited about advertisers' online conversions. But at the same time, we recognize that a substantial amount of business still gets done the classic way: over the phone.

So we're excited to launch free Google Call reporting for TV Ads advertisers - a feature we've previously introduced through Google Print Ads and Audio Ads, as well. This feature allows advertisers to request a free toll free or local number that can be displayed in a TV Ads creative. Advertisers can then easily track all calls that come into the call reporting number as Google redirects those calls to the business number of choice. This helps you track which programs or networks are providing you with the best cost per call and those that are not providing enough ROI, so you can adjust your campaigns.

What's the catch? Nothing. It's really that simple. And if you're still not convinced, check out the recent post from our friends on the Audio Ads team. It outlines the four easy steps for setting up call reporting, whether it's for audio, print or TV. But don't feel compelled to pick just one. After all, as GolfNow and The Hanley Center saw, the only thing better than running a print, audio or TV campaign is running some combination of the three to improve the results. Now that will make the phone ring!

Posted by Kenton Kivestu, Product Specialist for Google TV Ads