More Layers of Data Improve Your TV Targeting Abilities

Wednesday, March 23, 2011 | 1:45 PM

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Google TV Ads’ audience targeting tool brings together numerous data sources to enable advanced targeting on TV. The merging of clustering models like Nielsen's PRIZM household segments with anonymized Equifax and set-top box data allows you to target multi-dimensional audiences like women ages 18-24 who love photography. Now we’re adding yet another data set to make that experience even richer -- P$YCLE segmentation.
Posted by Jody Shapiro, Product Manager for Google TV Ads