Launched: National Inventory on Outdoor Channel

Thursday, June 25, 2009 | 12:52 PM

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We are pleased to announce the launch of national inventory on Outdoor Channel through Google TV Ads. This latest partnership represents the 10th national network available through our system, further expanding the advertising footprint available to advertisers. Outdoor Channel reaches nearly 30 million homes across the US, attracting a largely male audience of outdoor enthusiasts. Outdoor Channel's lineup offers nearly 40 original programs including 'Monster Fish,' 'Jim Zumbo Outdoors' and 'Savage Wild.' We are extremely excited to add Outdoor Channel's entire national viewership to our platform's offerings, allowing advertisers to connect with this targeted audience of sportsmen.

Outdoor Channel’s launch also represents a key milestone for Google TV Ads: it is the first partnership to launch using our newly developed AdSense for TV interface. This new platform, currently in an early beta release, will allow our partners to get up and running with Google TV Ads faster than ever before. We're excited about the potential of this platform to offer rich tools for our partners to manage, track, and optimize their Google TV Ads inventory. If you are a TV inventory provider and would like to learn more about AdSense for TV, please visit

(Click the image for a full-size version)

Advertisers can target Outdoor Channel's national inventory immediately through our system. To learn more about Google TV Ads or create your own TV campaign, please visit

Posted by Jeff Lu, Software Engineer, and Prabhu Balasubramanian, Product Manager, for Google TV Ads