Google Announces Agreement with Broadway Systems

Monday, June 29, 2009 | 2:58 PM

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The Google TV Ads team is pleased to announce an agreement with Broadway Systems, a leading traffic and billing provider for managing television ad inventory. With this agreement, the two companies will integrate systems and enable Broadway Systems' cable network clients to make their inventory available to Google TV Ads advertisers more easily.

With the addition of Broadway, the Google TV Ads team is now working with most of the leading traffic and billing systems for cable networks, including Harris Corporation and VCI.

Broadway clients who are Google TV Ads inventory partners will be able to reach new advertisers through Google TV Ads, while using their existing tools to manage their television advertising inventory. In addition, these clients will have access to detailed reports on their inventory performance based on set-top box data.

How does it work? As an inventory owner, you specify which inventory you'd like to make available through Google TV Ads. Once advertisers select inventory they want to target, submit bids and upload ads, the winning ads are delivered from Google's platform to Broadway's traffic system, where the ads are scheduled for airing. As ads are approved and aired, Broadway returns verification information to Google about when and where each ad ran.

If you're a TV inventory owner and would like to learn more about how you can sell your inventory through Google TV Ads, visit our AdSense for TV website.

Posted by Bob Meese, Business Development Manager for Google TV Ads