Wednesday, March 18, 2009 | 12:15 PM
What if you could identify which of your TV ad airings most effectively drove traffic to your website? Now it's even easier to track the online impact of your TV campaigns. Since we announced the integration of TV campaign data with website metrics in your Google Analytics account, we've added two new enhancements:
1) Hourly Data Breakdown
TV Campaign metrics are now available to review in hourly breakdowns. Simply click on the "Graph by Hourly" clock icon in the top right hand corner above the chart. This view makes it easier to attribute website metrics to specific TV ad airings.
Please note that the hourly display in Analytics is based on the specific timezone associated with your Analytics profile and AdWords account, while the TV Reports within AdWords will show the time of an ad airing based on TV station's timezone.
The image below is a sample Analytics report illustrating the correlation between TV campaign impressions and website traffic. Keep in mind that website traffic may be generated by other media channels, not just TV ads.
2) Additional TV Campaign Metrics
We've also added two metrics available in your TV reports within AdWords to the TV Campaigns report in Analytics: View Entire Ad and % Initial Audience Retained.
With these enhancements, you can more easily analyze the online impact of your TV campaigns, and use this information to optimize your campaigns as you learn.
If you'd like to learn more about Analytics, visit our website. If you already have an Analytics account and would like to access the TV Campaigns report, you'll need to link the AdWords account containing your TV Ads campaign to your Google Analytics account. Check out this video for step-by-step instructions. Then, once you've run your first TV campaign, the report will automatically appear in your Google Analytics account.
Posted by Meredith Papp, Product Marketing Manager for Google TV Ads