Monday, March 16, 2009 | 2:50 PM
Last week we hosted Video View, Google's first event designed specifically for the media planning community, in our New York offices. This event brought together over 200 media planners and executives from the agency world to learn more about Google TV Ads, the Google Content Network, and YouTube. Themes that emerged from the event focused on: targeting your audience with precision and the growing convergence between online and offline media.
Marketing the President
To kick-off the event, keynote speaker Jim Margolis, senior strategist to Barack Obama's presidential campaign, talked about the importance of consistency in driving a message to consumers, as well as the significance of media convergence in reaching your audience. "We embraced technology from the very start… what we did online and what we did on traditional media such TV had to go together, and if it was to work then they had to feed off each other," Margolis said. He also discussed the campaign's strategy in harnessing new technologies such as cell phones and YouTube to organize voters young and old.
Reaching Your Audience With Google TV Ads
The TV Ads team focused on how to do more with less in this challenging economy. Matt Derella, a senior sales manager from the TV Ads team, talked about how to use audience search and program targeting features on Google TV Ads to reach your target customer more efficiently. Matt said: "You plan in IMAX, knowing everything about your target customer. But you are forced to activate in black and white. With Google TV Ads, you can plan and activate in IMAX, and target who you're looking for."
The 2009 Google Video View Summit gave attendees a unified view of how Google can help them reach their audience efficiently using the strength of Google TV Ads, Google Content Network, and YouTube. You can learn more about our event at the Video View brand channel: http://www.youtube.com/videoview09.
Posted by Deeksha Hebbar for Google TV Ads