Friday, March 13, 2009 | 8:02 PM
The Google TV Ads team is hard at work building tools to help you create efficient TV campaigns. A few months ago, we launched new Program Targeting and Demographic Search tools, which enable you to reach the right audience when your message is most relevant. This week, we've enhanced the program targeting tool with the launch of Seasonal Searches.
To try a seasonal search, look directly beneath the Program Targeting search box. You'll see the upcoming events listed. Clicking on any of these events will show you the TV programs related to that event.
Posted by David Wurtz, Associate Product Manager and Jeff Lu, Software Engineer for Google TV Ads