Hallmark Channel Partners with Google TV Ads

Wednesday, December 3, 2008 | 8:40 AM

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Today we announced another exciting inventory partnership agreement that will make Hallmark Channel and Hallmark Movie Channel national inventory available through the Google TV Ads platform. This expanded inventory will become available through the Google system in early 2009, allowing advertisers to reach even larger national audiences: up to 86 million households through Hallmark Channel and up to 10 million households through Hallmark Movie Channel.

We're thrilled to partner with Hallmark and expand Google TV Ads' inventory offering, allowing advertisers national reach on networks focusing on family-friendly programming. Hallmark Channel appeals to a largely female audience and consistently ranks among the top 10 ad-supported cable networks in prime time and total day household ratings. Programs and movies aired on Hallmark Channel often rank in the top five amongst women ages 25-54.*

While this new inventory will not launch in the Google system until early 2009, Hallmark's popular programming and attractive demographic are available to advertisers today through our existing partnership with Dish Network. Through the Google TV Ads interface, advertisers can easily find Hallmark Channel and other family-friendly programming by simply sorting networks by genre.

(Click on the image for a full-size version)

Hallmark joins our other inventory partners including Dish Network, Bloomberg Television and NBC Universal. We look forward to continually building an expansive television ad network for advertisers and inventory providers.

To learn more about Google TV Ads and how to maximize your TV advertising dollars, please visit our official Google TV Ads website.

Posted by Neha Mandal, Associate Marketing Manager for Google TV Ads

*Source: Nielsen Media Research, 2008