Launched: Expanded Results for TV Program Targeting

Monday, November 24, 2008 | 12:45 PM

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We're excited to announce a new enhancement to our program targeting feature that will provide you with additional, relevant program targeting suggestions. Simply enter a keyword into the TV programs search field on the Target Campaign screen, and Google technology will provide you with suggested relevant TV programs based on all concepts related to your keyword.

As discussed in this post, our program targeting feature is search-based and enables you to target or block specific programs in your campaign schedules. Simply enter a word into the search field, and we'll provide suggested TV programs. Until this week, all search results were based on an exact match between your keyword and the program's title, description, cast, genre, episode information, or network.

This week we've launched a new type of results for your program search, called "broad matches". The great thing about broad match results is that it does the work for you to identify additional concepts that are related to your query and provides results based on those additional related concepts. The broad match results don't just consider the words you enter into the search field, but also consider other sets of words that are related to your keyword in order to determine which TV programs are relevant to you. For example, if you search for programs using the keyword "diapers", you may find a show titled "A Baby Story". Even though the word "diapers" doesn't appear in the program description, our search technology understands that your search is related to things about babies, parenting, and more and will return TV programs relevant to these concepts.

Watch the video below to learn more.

Now you can discover and target even more programming content that is relevant to your business. Program targeting is a great way to reach your target audience when your message is most relevant. If your ad is relevant to the programming content surrounding your ad, you're likely to see better results.

Posted by David Wurtz, Associate Product Manager for Google TV Ads