Wednesday, December 10, 2008 | 1:16 PM
To help you save time when creating a new TV campaign, we’ve launched a new feature that allows you to copy your targeting settings from a previous campaign to a new campaign. These settings include network, dayparts, and program targets.
When might you find this useful? Say, for example, you've got a new ad and want to create a new campaign that targets the same networks and dayparts as an existing campaign. Instead of taking the time to manually re-select the same settings, you can copy over all the network and daypart targets from the existing campaign and then modify the details you choose. This will hopefully save you lots of time!
The feature is accessible on the first screen when you click to create a new TV campaign. Simply select from a list of previous campaigns in the drop-down menu at the top of the screen. Once a previous campaign is selected, the existing network and daypart targeting settings will appear. These settings can be changed by selecting the “Advanced: Edit networks and dayparts in bulk” link. Selecting this link will display all the network and dayparts you have targeted. Edits to individual networks and dayparts can be made within the text box or they can exported to a .csv file where changes can be made in bulk in an editing application.
(Click on the image for a full-size version)
Now you know how simple it is to copy network and daypart targets from a previous campaign and make any necessary modifications for new targets.
Posted by Ajoy Bhambani, Product Specialist for Google TV Ads