Tuesday, November 11, 2008 | 5:08 PM
At Google, we're always looking for ways to make advertising more accountable and measurable. That's why we're pleased to announce that Google Audio Ads has launched detailed delivery estimates to give you more insight into spot availability and market behavior. One-week campaign estimates now include advanced data by market and daypart, including frequency, reach, local GRPs and spend.
With more detailed delivery estimates, you can see which markets and dayparts are the best fit for your marketing goals. For example, if you're interested in driving response or traffic, put more budget toward markets that get a high frequency. If you're interested in winning inexpensive spots, select markets with the lowest CPM.
To access this information, simply select "See Detailed Estimate" in the Audio Ads campaign set-up process.
Posted by Julie Picquet, Account Manager for Google Audio Ads