Launched: Bloomberg Network Inventory Available through Google TV Ads

Thursday, November 6, 2008 | 3:21 PM

Labels: , , , ,

Beginning this week, Google TV Ads advertisers who target Bloomberg TV nationally will now be able to reach all Bloomberg TV viewers in the US. Access to this national cable inventory is made possible through our partnership with Bloomberg TV, recently announced in this blog post. Bloomberg Television is a 24-hour business and financial news channel, reaching over 54 million homes in the US.

Google TV Ads has previously offered advertisers access to Bloomberg TV inventory through our partnership with Dish Network. Now with this launch, advertisers targeting Bloomberg TV will have access to more spots that reach larger audiences.

What kind of audience watches Bloomberg TV? The network attracts affluent, highly educated viewers who turn to Bloomberg TV for fast accurate reporting of the world indexes, currencies, U.S. Treasuries, and the leading stocks and industry sectors.

To reach this desirable audience, simply select Bloomberg TV from the network list on the Target campaign page when creating your campaign.

(Click on the image for a full-size version)

Advertisers who select Bloomberg as a network target in their national campaigns will be automatically entered into the auction for any available Bloomberg inventory during the chosen dayparts. If you'd like to reach the entire national Bloomberg TV audience, make sure that you have enough budget to cover the number of expected impressions. We can help you identify whether your budget and bid are likely to cover the networks and dayparts you've selected; simply click on the "Calculate Weekly Estimates" button on the Set Pricing screen. Learn more about estimated impressions and cost.

We hope you take advantage of this new access to inventory on Bloomberg TV, and we look forward to continuing to expand our inventory offerings to help you reach more potential customers.

Posted by Meredith Papp for Google TV Ads