Thursday, October 30, 2008 | 3:28 PM
Google TV Ads has launched "early finalization" of invoiced costs in Report Center. What does this mean for you? Now, you can manage actual spend more quickly within Report Center. The Delivered Cost, Effective CPM, Overdelivery, and Invoiced Cost will all be finalized just four days after your ad has aired.
Once the data has been finalized, the numbers will appear in these columns:
Note that to provide you with the most accurate audience measurement, impressions and tuning metrics will continue to be finalized eight days after the ad's airing. We process data from millions of set-top boxes, and it takes seven days to finalize impression counts. For invoicing purposes, the Delivered Cost, Invoiced Cost and Overdelivery data will all be based on impression counts estimated from data accumulated by the third day after the ad's airing. Read more about when cost information is available in your reports here.
Our goal is to provide you with the most complete and accurate impression counts, quickly, so that you can make decisions and optimize your campaigns faster. Learn more about available reports here.
Posted by Aly Makishima for Google TV Ads