Improved TV Network Targeting: Filter by Genre

Monday, October 27, 2008 | 6:37 PM

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During campaign creation, now there is a way to sort networks by similar content and discover networks that you might not otherwise have thought to target through genre filtering. The network genre pull-down menu allows you to choose a genre and limit the listed networks to those that belong to the selected genre. There are 12 genres total and networks can belong to more than one.

(Click on the image for a full-size version)

We hope you find this feature helps you discover and target relevant content. Learn more about how to build an effective campaign schedule here.

Posted by David Wurtz, Associate Product Manager for Google TV Ads