Tuesday, October 14, 2008 | 2:16 PM
This week, we're introducing new functionality to the traffic estimator, the tool that provides estimated impression counts for each of your target networks/dayparts and programs, based on your budget and CPM bid. This can provide helpful insight when creating your campaign, to understand whether you are likely to achieve your campaign objectives. You can access the traffic estimator by clicking on the on the Calculate Weekly Estimates button from the Set Pricing screen during campaign creation.
Here's an overview of the new features and how to use them:
For each network, daypart, and combination, the traffic estimator will now include an estimated number of spots.
Cost per Spot Estimates
In addition to the number of spots and cost per spot, the traffic estimator will also provide a visual representation of how the impressions for each spot contribute to the impressions delivered within the given network/daypart. This provides a quick visual sense of which spots are driving impression counts.