Thursday, October 16, 2008 | 9:07 AM
Today, Google announced a strategic partnership with COREMedia Systems to enable advertisers to manage response and sales data for their Google TV Ads campaigns next to their other media buys and results within CoreDirect. COREMedia Systems is the leading provider of direct response (DR) advertising technology and provides the most widely used technology for planning, purchasing and analysis of direct response commercials.
For direct response advertisers, this reporting integration will save time in managing ad campaigns by providing the ability to review response and sales data from Google TV Ads campaigns alongside their other TV buys, within the existing CORE system. Advertisers simply input additional traffic and billing data during campaign creation (see the new fields highlighted in the image below).
After the campaign airs, advertisers can download a new report type in Report Center called "Third Party Traffic and Billing Report." This report includes the same data as your Played Spots report as well as the data that was input into the new fields during campaign creation for easy upload into COREDirect.
To access this new reporting feature, please contact us, and we'll enable your account.
Posted by Kate Pacher for Google TV Ads