Tuesday, July 15, 2008 | 1:18 PM
Do you want your television ads to reach college age men? Or maybe you want your spots to focus on baby boomers? If so, you'll be happy to know that Google TV Ads offers tools to help you target networks and programs that reach your intended audience, as well as reports to give you insight into how well your ads are reaching that target. Here's how it works:
First, from the Target Campaign screen during campaign set up, you'll want to click on the "Get suggestions by target audience" tab. There, you can select the demographics of your ideal audience, review the networks and dayparts that best reach that audience, and add some or all of the recommendations to your campaign. Learn more about how Google recommends networks and dayparts.
After your ad airs, you can also run a report to get directional feedback on whether your targeting selections are efficiently reaching your desired demographics. Using the Nielsen data provided by Google TV Ads, you can also make discoveries about those watching your ads. By comparing the demographic compositions of the audiences for the networks, dayparts and programs that perform best in your campaign, you can find commonalities and then edit your campaign targets accordingly. Return to the "Get suggestions by target audience" tab to find and target other networks and dayparts that are rich in that demographic.
It’s important to keep in mind that this data is based on a large survey, and Google TV Ads only reaches a subset of viewers in that survey. Therefore, you’ll want to use this data to get general information about who is viewing the programs you’ve aired on, rather than use it as an exact measure of the demographics of the viewers who have seen your ad.We encourage you to learn more about the Nielsen demographic data as well as other metrics in your Google TV Ads reports.
Posted by Ajoy Bhambani, Product Specialist