Wednesday, July 16, 2008 | 7:58 PM
To make it even easier to reach your desired audience, Google Print Ads has recently launched some new demographic targeting features. Using data from Scarborough Research, we have set up demographic profiles for roughly 30% of our publications. These profiles provide a breakdown of each publication's readership by household income, age, gender and educational background:
You can also sort the results by any column. For example, to see the most efficient publications for reaching your target audience, click on the "Demographic Idx" column heading to see the most effective titles at the top of the list. And, to make sure that you see the widest possible choice of publications, titles for which we don't have complete demographic data will still be available in your results.
Posted by Tom Ayles, Software Engineer for Google Print Ads