Building a Larger TV Ad Network

We announced our partnership with DIRECTV this past summer, and this week we completed integration to extend the reach of Google TV Ads into 30M homes, soon to grow to 35M. Partnering with DIRECTV, the largest satellite provider and second largest TV distributor in the US, enables us to offer multi-distributor airings on Bloomberg Television, Cartoon Network (West), Centric, Chiller, Current TV, Discovery Fit and Health, Fox Business, Fuel, Ovation, Sleuth and TV Guide across all dayparts, every day.

We're excited about what this enables for advertisers -- more reach, across more operators with no additional work. We'll automatically make sure your ads air across distributors including DIRECTV to maximize the reach on each of your targets while staying within your budgets. We're working quickly to integrate our Verizon FiOS and ViaMedia partnerships to elevate reach to 35M homes, or almost one-third of TV viewing homes in the US.

Extending Your Reach with Google TV Ads 
Increasing the reach of your TV campaigns across this new inventory is a simple process: target any of the networks where we have DIRECTV inventory, and your campaign will be eligible for airings across all of our partners including DIRECTV. It has never been easier to buy airings across multiple operators while reaching a targeted and measurable national audience.

We’re thrilled to continually add reach for our advertisers and work with a growing number of committed partners. Stay tuned for future announcements and learn more about Google TV Ads at our website: www.google.com/tvads.

Posted by Trevor O'Brien, Product Manager for Google TV Ads