Google TV Ads: Wired about Cable

Monday, January 31, 2011 | 11:00 AM

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Google expands operator footprint in the start of 2011 with 18 cable providers, 68 networks, and 2M additional homes

We’re excited to start off 2011 with a strategic agreement that continues to grow the reach of Google TV Ads. Our newest inventory partner, Viamedia, is a provider of advertising sales services to partners including 18 of the top 30 cable operators in the US. By partnering with Viamedia, Google adds 2 million homes to the TV Ads system on 68 popular cable networks across 18 cable operators.

This continued growth of our platform means 35 million cable, satellite, and telco homes in the US are now integrated into Google TV Ads. Our platform now offers 1,200 GRPs and 1.5 billion available impressions each week for advertisers to target through one simple interface.

Both Viamedia and Google are forward-looking in our approach to television advertising, making this a natural collaboration. We are thrilled to to welcome our new partners and offer our advertisers greater reach across the television universe.