This week, we're thrilled to announce the addition of national inventory on CNBC to the Google TV Ads platform. This is the third network to be added as a result of our partnership with NBC Universal and enables Google TV Ads advertisers to reach over 95 million households who watch CNBC.
You can reach affluent males by targeting CNBC network and its popular business news content, including programs like The Kudlow Report and On the Money. Use our targeting tools such as audience search and program targeting to ensure that your ads reach the right audience when your message is most relevant.
To access this inventory, simply log into your AdWords account and begin by creating a new campaign. On the "Target campaign" page, choose CNBC as a target network. Next, upload your 30-second ad, making sure it meets all recommended technical requirements. Then, once you set the CPM and budget, you'll be entered into the auction. After your ad plays, we will give you detailed reports that measure number of impressions, CPM and audience retention for each ad airing. This data can help you determine the return on investment for that particular ad airing. Then, use our system to adjust your budget and CPM based on the audience reach and type of audience you are trying to reach.
The Google TV Ads team is excited to continue to expand our platform to include more inventory, and we are looking forward to launching MSNBC, Oxygen and SciFi in the coming months. So stay tuned for more!
Posted by Anand Banwasi, Technical Account Manager for Google TV Ads