A Golden Opportunity

Thursday, March 5, 2009 | 1:13 PM

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Last month, we posted about how online retailer ShoppersChoice.com was able to reach new customers using Google TV Ads. Golden Gateway Financial, an online provider of reverse mortgages, also wanted to drive more customers to their website through television advertising. Their challenge, however, was to make sure that their campaigns reached audiences in the right demographics, because their products are specifically designed for seniors. They chose Google TV Ads to get started.

"With Google TV Ads we were able to review recommended programs, such as game shows, that appeal to our target demographic," Bob explains. "As a result, we were able to be more efficient with our media spend and increase the average age of visitors to our site [from 62 years] to 70 years, which is just where we want it to be." By using the unique targeting tools offered by Google TV Ads, Bob was able to not only drive more traffic to his website, but also increase the percentage of qualified traffic.

Following the TV Ads campaigns, direct traffic to the Golden Gateway Financial website increased from 15 percent to 70 percent, and those visitors stayed on the website longer and made more use of the site’s tools. “Google TV Ads has tools that are easy to understand and use,” says Bob. “Any small business that wants to grow its customer base through scalable efforts should check out Google TV Ads."

Click here to learn more about Golden Gateway Financial's success with Google TV Ads.

Posted by Kate Pacher for Google TV Ads