Google TV Ads Launches Reach and Frequency Reports

Wednesday, October 22, 2008 | 5:28 PM

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Today, we'd like to announce the launch of Reach and Frequency Reports now available in the Report Center of your AdWords account, along with the Played Spots, Summary, and Spots Scheduled to Air reports. Reach and Frequency reports provide you with insight into how often viewers see your ad, so you can determine whether your campaign is delivering on your goals.


Reach is defined as the number of unique televisions exposed to the campaign. Frequency is the number of times a given television was exposed to an ad.

We process data from millions of anonymized set-top boxes to provide you with a detailed breakdown of the unique reach delivered at each frequency of exposure. Ultimately, you'll be able to better manage your TV campaigns to deliver the desired frequency of exposure to your audience.

Here's how to create a report:

(Click on the image for a full-size version)

1. Log in to your AdWords account and click on the "Reports" tab.

2. Choose the TV Ads tab in the Report Center and click on "Reach and Frequency Report"

3. Define the time frame you'd like to review as weekly (7-day) or monthly (30-day). You also can choose custom time periods or pre-set periods. If you choose custom time periods, we'll provide data for as many weekly or monthly periods that fit into your custom defined period as possible.

4. Select which campaign you'd like to review data for. You can select all of your campaigns or a subset.

Here's an example of how a report might look:

(Click on the image for a full-size version)

You can see the reach at each frequency for the two campaigns above, which are set to a monthly window (standard for most TV campaigns).

We hope the Reach and Frequency report will provide you with useful data to better manage campaigns to meet your objectives.

Posted by Andrew Poon, Product Manager for Google TV Ads