What's in your future: New TV "Spots Scheduled to Air" Report

Thursday, August 14, 2008 | 12:12 PM

Labels: , ,

So you've just created a campaign with Google TV Ads, and now you want to know when your ads are scheduled to air before they run. Is this possible? Of course! Now, you can access this information by midnight before the day of airing through the new report called Spots Scheduled to Air.

To access this report, click on the "TV Ad Reports" tab in Report Center and select "Spots Scheduled to Air."

(Click on the image for a full-size version)

All available columns will be selected as defaults, while a few columns such as Impression, Cost, and Tuning Metrics will not be available before the ad runs.

(Click on the image for a full-size version)

The report will show the spots that are scheduled to air, and each spot will be labeled as "Pending" in the "Verification Status" column until successfully aired, at which time they can be viewed in the Played Spots report.

(Click on the image for a full-size version)

For direct response advertisers, this report can be helpful when planning call center staffing. In addition, knowing where spots are scheduled to run can help inform any changes you might want to make to your campaign targets for the next day.

Posted by Aly Makishima, the Google TV Ads Team