Sunny and Hot: Perfect Forecast for Audio Ads

Tuesday, August 19, 2008 | 3:21 PM

Do customers seek you out when the weather gets hot? Or maybe gray skies lead to booming sales? If so, you may consider incorporating event triggers into your Google Audio Ads success strategy.

With event triggers, you can set up your Audio Ads campaigns to play only when specific environmental conditions are forecasted in your target market. This high-tech feature lets you deliver a relevant message to potential customers in the moment they need you most.


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For example, you could set up your campaign to start playing only when the forecasted weather indicates "hazy" conditions or "rain showers," or when the UV index is above 10. Currently, advertisers can set campaigns to trigger based on four types of environmental cues: apparent temperature, actual temperature, UV index and weather conditions.

How it works:
  • Build an audio campaign with your desired demographic, daypart, format and markets.
  • Indicate the environmental cues you'd like to target during campaign setup. (Tip: You should create a separate campaign for each set of unique conditions)
  • Upload specific ads with messages to match the event that triggers them to play.
  • When the conditions are met, based on the forecast for the next day, Google Audio Ads will trigger your campaign and serve the ad you specified.

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If you think this might be right for you, you can learn more about event triggers.

Posted by Leigh Sinclair, AdWords Account Manager