This Minute: Announcing 60 second Audio Ads

30 miles per hour. 30-minute TV shows. 30 days in a month (usually) - we're surrounded by 30s, but sometimes, as with audio advertising, 30 just won't cut it. Don't worry, the Google Audio Ads team hears you. So today we're announcing new functionality for our Audio Ads program: additional support for 60 second audio ads.

Now you can pick the ad length-- 30 or 60 seconds-- that best suits your product and/or service and your marketing goals. Gone are the days when you're forced to chop down your message and race through your call to action! So, starting today, take your time. And if you need it, enjoy a whole minute.

To use 60-second ads in your Audio Ads campaign, you can select the "Advanced" option during Audio Ads setup and use the drop down to select 60 seconds.

Posted by Kenton Kivestu, Product Specialist