Wednesday, August 27, 2008 | 5:28 PM
Believe me, at Google, we get excited about advertisers' online conversions. But at the same time, we recognize that a substantial amount of business still gets done the classic way: over the phone.
So we're excited to launch free Google Call reporting for TV Ads advertisers - a feature we've previously introduced through Google Print Ads and Audio Ads, as well. This feature allows advertisers to request a free toll free or local number that can be displayed in a TV Ads creative. Advertisers can then easily track all calls that come into the call reporting number as Google redirects those calls to the business number of choice. This helps you track which programs or networks are providing you with the best cost per call and those that are not providing enough ROI, so you can adjust your campaigns.
What's the catch? Nothing. It's really that simple. And if you're still not convinced, check out the recent post from our friends on the Audio Ads team. It outlines the four easy steps for setting up call reporting, whether it's for audio, print or TV. But don't feel compelled to pick just one. After all, as GolfNow and The Hanley Center saw, the only thing better than running a print, audio or TV campaign is running some combination of the three to improve the results. Now that will make the phone ring!
Posted by Kenton Kivestu, Product Specialist for Google TV Ads