You're Invited: Making B2B TV Buying Smarter

Monday, October 31, 2011 | 1:54 PM

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Over the past year, Google TV Ads has been investing in new features to help our advertisers make smarter decisions about their TV campaigns.

The Google TV Ads team would like to invite you to a webinar on Wednesday, November 9th, 2011 to discuss the changing landscape of TV advertising for B2B marketers and how features that tie TV to online can help you better reach the B2B consumer on TV. Members of our B2B sales team will specifically cover:

  • The changing TV landscape - reaching the B2B consumer on TV today vs. in the ‘Three Network World’
  • How Google TV Ads is working to make your TV buy smarter, including:
    • Search Triggers: Harnessing the power of Google Search to influence your TV buy
    • Web Attribution: Linking TV ad exposure to website visitation
We hope you can join us!

What: Making B2B TV Buying Smarter Webinar
When: Wednesday, November 9, 2011  2:30-3:00pm EST/11:30-12:00pm PST
How: Register here

Not a B2B marketer?  Don't worry!  This is just the first in a series of upcoming webinars from Google TV Ads.  Stay tuned for more announcements in the near future.