Let’s take a look at how this works. Suppose you own a business that sells grills. The summertime is when you generally run television advertising. But what if it’s a rainy weekend? By tapping into the power of search data, Search Triggers watches for real-time changes in the demand for terms you specify, such as “grills” or “charcoal.” When query volume spikes or declines, the Search Triggers tool automatically adjusts your daily budget up or down accordingly each day so that you’re delivering the right message with appropriate frequency at the right time.
Using search data to optimize your TV campaigns is another way that Google TV Ads is working to make your TV buy smarter. For more information, or to get started with Google TV Ads, visit google.com/tvads.
Update: Read more about Search Triggers on Mashable
Posted by Jody Shapiro, Google TV Ads Product Manager