New Year's Resolution Webinar -- What You Missed

Wednesday, December 15, 2010 | 4:54 PM

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If you missed our recent webinar on ways to reach New Year's "Resolutionaries" interested in diet, fitness, supplements, wellness, rehab and treatment products and services, don't worry. That doesn't mean you have to miss out on the content presented! Here's a quick snapshot:

While it makes sense that the New Year season sees lifts in business for health and fitness related industries, did you know that consumer consideration happens well before the New Year?  Take a look at these snapshots of search volume trends going from December 2009 into January 2010.

Caption: Google Trends snapshot of search trends for diet and fitness keywords from December 2009 - January 2010
So, how do you make sure to stand out in a season when interest in these categories is growing? Shift budgets at anytime to increase visibility across media like television the week of December 26 to generate brand awareness and search momentum. Get really targeted by choosing networks and programs that appeal to your audience or are related in context to your products (e.g. choose a fitness-related show if you are selling gym equipment).

Thanks to the flexibility of Google TV Ads, you can dial budgets up or down, edit targets or add new creative at anytime. If you don't have a campaign yet but have a video ad, it takes minutes to set-up your TV ads campaign before you leave for the holidays.We even have targeting tools that do all the work in finding the right places for you ad. So simply set a campaign start date, budget and maximum CPM and our system will do the work while you enjoy your holiday weekend! 

If you'd like more information on how to get started broadcasting 100+ networks to drive momentum into the New Year, contact adwords-support@google.com.

Posted by Andrew Stinger for Google TV Ads