Kantar Media Partners with Google TV Ads to Provide Enhanced Audience Data

Advertisers will soon receive even more accurate ad performance and viewership data for Google TV Ads campaigns aired on DIRECTV. We’ve signed an agreement with Kantar Media, a leading audience measurement and research firm, to incorporate set-top-box data collected from 100,000 DIRECTV subscribers as part of Kantar Media’s DIRECTView™ service.

Earlier this year, we announced a partnership with DIRECTV which will bring advertising inventory across a broad selection of its networks to our system in 2011. By integrating Kantar’s DIRECTV viewership data into our system, we’ll be able to provide much more robust performance data for spots aired on DIRECTV. For advertisers, this means more accurate impression counts and viewership metrics leading to increased efficiency of your TV campaigns. 

We hope to integrate this new data into our system in early 2011. To learn more about how Google TV Ads can help you achieve your marketing goals, please visit our website.

Post by Vinay Bhargava, Strategic Partnership Development for Google TV Ads