Tuesday, October 26, 2010 | 9:40 AM
Advertisers will soon receive even more accurate ad performance and viewership data for Google TV Ads campaigns aired on DIRECTV. We’ve signed an agreement with Kantar Media, a leading audience measurement and research firm, to incorporate set-top-box data collected from 100,000 DIRECTV subscribers as part of Kantar Media’s DIRECTView™ service.
We hope to integrate this new data into our system in early 2011. To learn more about how Google TV Ads can help you achieve your marketing goals, please visit our website.