Hot Summer TV Premieres

Friday, July 23, 2010 | 4:55 PM


Summer is in full swing, and so is the summer TV season. There are some great new shows and old favorites returning this season which bring prime opportunity for advertisers to reach their audiences. Google TV Ads offers inventory across more than 98 networks and enables anyone to create and air TV ads nationally. Here just some of the highlights from this summer's TV season.

With season four debuting on Sunday, July 25th, Mad Men fans are buzzing with excitement. For advertisers, this is a great opportunity to reach an upscale and educated audience. Target Mad Men across DISH Network's 14M homes and align your message with this high caliber show by creating a Google TV Ads campaign today. The series which won three consecutive Golden Globes and two Emmys for Outstanding Drama Series, airs on AMC Sunday nights at 10pm.

On August 1st, AMC will also debut its original series Rubicon with two back-to-back 60m episodes at 8pm. The show promises to 'tap into our collective paranoia' by chronicling an intelligence analyst who cracks codes for a living. This show is a great chance to target adults 21+ who are interested in sci-fi and thrillers.

Also this summer, the Real Housewives  franchise is expanding again -- this time to Washington DC. Bravo will debut The Real Housewives of DC at 10pm beginning on Thursday, August 5th. Early August also sees the return of The Rachel Zoe Project on Bravo. Season three opens August 3rd at 11pm and during the new season, viewers will catch appearances of Zoe's high-profile clients including Gwen Stefani and Demi Moore. Both shows can be targeted across 14M homes through our platform which enables you to target these specific programs without having to buy any bundled inventory.

Finally, don't forget the exciting tournaments coming up in the world of tennis. Through our partnership with Tennis Channel, advertisers can get in on the action during the US Open and reach the network's entire audience of 28M tennis and sports lovers. The US Open tournament runs from August 30th through September 12th and will feature over 30 matches amongst the best in the game.

There are so many more prime opportunities on TV this summer, be sure to take advantage of the great media that's easily accessible through Google TV Ads.