Introducing the new Ad Creation Marketplace

Tuesday, March 2, 2010 | 6:05 PM

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Platforms like Google TV Ads and YouTube are making it easier for business of all sizes to connect with consumers via video. But for many businesses, creating an ad can be an expensive hurdle to advertising on national television, radio, and online video. That's why we built the Ad Creation Marketplace (ACM), a tool that connects businesses with talented production specialists who can produce a professional TV, online video or audio ad across a range of budgets starting as low as $250.


Creating high quality ads has never been easier or more affordable. While the ACM has been available for some time through Google AdWords, we've completely redesigned it to make it easier for you to browse sample work and connect with specialists who best fit your needs.





To get started, visit the ACM and specify your budget range and ad category using the filters at the top. Then browse through sample videos created by ACM vendors in the past which will give you a sense of the style and price you can expect from each vendor.


After you've found the specialist(s) you like, click the "Contact vendor" button to start a conversation and discuss terms and project details. Make sure to tell the vendor up front that you're new to TV Ads and that you want to use the Google promotional credit. Once the vendor has completed your ad, you will receive an email with the finished ad. In just a few clicks, you can put this ad on television or online through Google TV Ads and other YouTube ad formats like Promoted Videos.


To celebrate the launch of the new ACM, Google TV Ads is offering a limited time discount on any ad created through the ACM that has an initial invoice price of $300 or more. That means you can create a video ad for as little as $100! (View promotion terms and conditions here).


We hope you'll find the Ads Creation Marketplace a useful tool that makes it easier for your business to produce professional quality ads.


Posted by David Wurtz, Product Manager, Google TV Ads