Tuesday, January 19, 2010 | 6:41 AM
As a small business owner, you might feel that television advertising is out of your reach. But with Google TV Ads, you can easily and affordably make a TV ad, plan a campaign, and reach your customers through the power of television. But how do you actually go about creating an ad? An expert in the field has some advice.
Jon Bond, co-founder and co-Chairman at creative agency kirshenbaum bond senecal + partners, has spent many years advising clients on their advertising campaigns. His agency had its first acclaim with a groundbreaking advertising campaign for Kenneth Cole and has helped establish Snapple as a household name with the launch of Snapple’s “100% natural” advertising campaign.
In the video below, Jon gives advice to business owners on how to create the right message for their television ad. Check out the video below or on the Google TV Ads YouTube brand channel at www.youtube.com/googletvads.
Posted by Deeksha Hebbar, Product Marketing Manager for Google TV Ads