Building TV campaigns just got easier

Tuesday, November 24, 2009 | 2:46 PM

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What if you could have a custom TV campaign created for you in minutes that optimally reaches your target audience? We're pleased to unveil Campaign Builder, a new Google TV Ads feature which enables advertisers to create targeted campaigns in just a few minutes.

(Click on the image for a full-size version)

To get started, navigate to Campaign Builder underneath the "Add Targets" tab of any TV campaign. Then specify your target audience demographics, interests, and/or Nielsen PRIZM clusters. Campaign Builder will produce a comprehensive list of dayparts and TV programs that reach your specified audience in the highest concentrations. What's more, the tool will automatically set strategic bids to increase your likelihood of winning optimal targets and spending your budget. After that, one click is all it takes to port the selected targets and bids into a newly created campaign that can begin running immediately.

Could creating effective and strategic TV campaigns get any easier? Log in today to give Campaign Builder a try.

Posted by David Wurtz, Product Manager, Google TV Ads