Chickdowntown.com increases web traffic and grows order size through contextually targeted television advertising
Wednesday, September 30, 2009 | 2:32 PM
Labels: Case Studies
One of the best things about our platform is the access to television advertising it gives businesses of all sizes. Chickdowntown.com is one such company that began using Google TV Ads in March 2009 to increase qualified site traffic and revenue. In 2007 Amy Reed, a fashion-minded entrepreneur, founded chickdowntown.com, an online boutique specializing in high-end clothing and accessories. Amy and her team began using Google TV Ads earlier this year to launch contextually targeted TV campaigns that effectively reach chickdowntown.com's fashionable target audience.
Read the whole story and learn more about how your business can also drive results through a targeted approach to television ads.
Posted by Neha Mandal, Marketing Manager for Google TV ads