Chickdowntown.com increases web traffic and grows order size through contextually targeted television advertising

One of the best things about our platform is the access to television advertising it gives businesses of all sizes. Chickdowntown.com is one such company that began using Google TV Ads in March 2009 to increase qualified site traffic and revenue. In 2007 Amy Reed, a fashion-minded entrepreneur, founded chickdowntown.com, an online boutique specializing in high-end clothing and accessories. Amy and her team began using Google TV Ads earlier this year to launch contextually targeted TV campaigns that effectively reach chickdowntown.com's fashionable target audience.

By using Google TV Ads' program targeting tool, Amy and her team are able to search relevant keywords such as 'fashion' and 'beauty' to find and target specific programs relevant to those categories. "Basically, we start by targeting programs my friends and I watch because we are the target audience.” Amy says. “Google’s targeting tools then allow us to discover even more relevant programs we hadn’t thought of before, helping us establish more reach."

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“From March to April 2009 after running ads for just one month, we measured a 25% increase in direct traffic to chickdowntown.com,” reports Joey Rahimi of Branding Brand, chickdowntown.com's agency. “We saw another incremental increase in traffic of 25% from April to May, as well as a huge increase in branded keyword searches on Google. Those results clearly show that we’re reaching the right audience through our contextually relevant approach.” Not only did traffic increase, but the average order size has also gone up by 10% since their TV campaigns began airing.

Read the whole story and learn more about how your business can also drive results through a targeted approach to television ads.

Posted by Neha Mandal, Marketing Manager for Google TV ads