Tuesday, August 25, 2009 | 4:42 PM
Do you love watching game shows on TV? Lots of people do. In fact, more than 65 million people watch the Game Show Network! We are happy to announce that national advertising on GSN through Google is now available (GSN is already offered through our Dish inventory). Call that a deal (or no deal)? We think it's a great deal!
The network currently offers popular programs such as Twenty Q, Deal or No Deal, Money List and much more. As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. The typical demographic for GSN is pretty broad, with its audience consisting of adults in all ranges, who are interested in live game shows and interaction with TV shows.
Here's how to include GSN in your campaigns:
1. Go to your AdWords account and create a new TV campaign.
2. On the "Targets" tab, click the "Add targets" button.
3. Click "Choose networks, days and times" and find "GSN - Game Show Network" in the list.
4. Select the days and times you want your ad to air, and add them to your campaign.
Once you upload your ad and set the CPM and budget, your ads will then be entered into the auction. After your ads air, you will have access to reports measuring the number of impressions, CPM and audience retention based on accurate set-top-box data.
In addition to GSN, advertisers can also target national inventory on the Hallmark Channel and Hallmark Movie Channel, which we launched earlier this year, along with NBC Universal networks CNBC, MSNBC, Oxygen, SyFy, Chiller, Sleuth, Outdoor Channel and CBS College Sports. We are thrilled to be extending the reach of our platform for our advertisers.
Posted by Anand Banwasi, Technical Account Manager for Google TV Ads