Check out our new and improved look

Monday, August 17, 2009 | 1:53 PM

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The Google TV Ads team is pleased to announce that all TV advertisers now have access to the new AdWords interface to manage their TV campaigns.* Our new and improved interface allows you to create, manage and edit campaigns faster and more efficiently than before.

For the past month, all users who signed up for TV have been automatically opted-in to the new interface. For the time being, you'll still be able to use the old interface, but by the end of August when we complete the rollout, you will no longer be able to switch back.

We've put together a
microsite and training videos to ease the transition, and we're also hosting a free webinar to walk advertisers through new changes. Sign up today if you'd like to participate!**

Google TV Ads New Product Overview Webinar
Tuesday, August 18th at 1:00PM ET
Please register here before the event starts

Here are some new features we've rolled out which will make managing TV campaigns easier:

  • The Traffic Estimator tool is now integrated into the core campaign summary view
  • Historical bid guidance will be available when researching networks and programs to add to your campaign
  • New filtering capabilities allow sorting campaigns by custom dayparts, days of the week, and current bid
  • Custom dayparts are much easier to build via the new drag and drop network/daypart selector
We're excited to finally unveil the new interface which hopefully addresses the feedback we've heard from our advertisers over the years. But we're not done yet -- the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you'll continue to see new features launched regularly in the coming months.

To learn more and view videos of the new interface in action, visit our new interface microsite.

Posted by Steve Stukenborg, Sr. Product Manager and Rob Murray, Engineering Manager for Google TV Ads

*Currently, Google TV Ads is only available to advertisers in the U.S.
**A recorded version of the webinar can be found here, starting at the 3:36 mark.