Reach TV viewers through more than one screen

Thursday, April 16, 2009 | 8:00 PM

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Google TV Ads makes it easy for advertisers of all sizes to reach customers watching television. These days, many full-length television programs are also available for Internet users to watch online. These programs may appear in various places, including the websites of the networks which originally broadcast them and on other sites that specialize in video content. What if an advertiser wants to reach the audience of a particular program, no matter whether they're watching on a television or online?

We're excited to announce the beta launch of Google TV Ads Online. This is a new feature of Google TV Ads that lets advertisers place commercials into the ad breaks of TV programs watched online. It works in the same way as Google TV Ads: advertisers can target specific programs and select their cost-per-thousand (CPM) bid. Based on their targets, budget and bid, ads are inserted in the same program breaks that were designed for advertising when the programs first aired. (Ads may also be shown "pre-roll", before the program begins, or after the online presentation of the program "post-roll.") And like Google TV ads, we provide advertisers with measurement tools that give greater insight into how their ads perform with users.

One website where viewers are consuming more and more full-length content online is YouTube. Today, YouTube launched a new destination for full-length shows and movies, and advertisers will be able to use Google TV Ads Online to reach the millions of people who come to YouTube to watch this content. That's not only good for advertisers, but content partners who are looking to generate revenue from their videos online. Ads will also be shown on other websites that carry full-length video programs.

Google TV Ads Online is still in beta and available to advertisers by invitation only. If you're interested in learning more about it or would like to be considered for the program, please contact
Erin Bouchier at

Posted by
Geoff Smith, Product Manager for Google TV Ads