Increasing Direct Traffic with Google TV Ads

Tuesday, February 10, 2009 | 1:13 PM

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We've recently published a new case study about how ShoppersChoice.com used Google TV Ads to boost direct traffic and increase conversion rates.

ShoppersChoice.com, an online retailer of outdoor entertaining products, wanted to reach new customers and build its brand image. They had never tried television advertising before, but Jason Stutes, director of marketing, saw that he could easily launch and manage a TV campaign directly from his AdWords account.

They leveraged the targeting tools available through Google TV Ads to put their message in front of the right audience. With program targeting, they could focus their spend where the programming content was most relevant to their products. And it was easy to update their campaigns to feature seasonal best-sellers. From their Google TV Ad campaigns, ShoppersChoice.com saw direct traffic to its website increase by 120%. What's more, these new visitors were more than twice as likely to convert to purchase.

Check out the video below for more details on how ShoppersChoice.com used Google TV Ads to efficiently reach new customers and grow the business.



Posted by Kate Pacher for Google TV Ads