Wednesday, October 1, 2008 | 5:23 PM
Print campaigns. Website visits. Audio Ads. Incoming phone calls. TV campaigns. It's enough to make any marketer's head spin. We don't have to remind anyone of the importance of measuring each medium, but keeping track of them is so difficult that many businesses simply don't have the time to do so.
Well, we want to help. We're excited to announce the launch of the Traditional Media Effectiveness Tracking Page. It's designed to provide marketers a better overview of the Google Traditional Media campaigns they've run, and more importantly, how those campaigns have helped drive customer inquiries.
What happens to website visits when an advertiser runs print campaigns in multiple cities across the US? What happens to website visits when that same advertiser adds an audio campaign or TV campaign to the same markets? How big is that benefit? We're launching the Tracking Page because we want to help advertisers answer these questions.
The Traditional Media Effectiveness Tracking Page has three modules: an Impressions and Cost Module; a Google Analytics Module; and a Call Reporting Module. These modules work together to provide helpful insights about what effects an advertiser's traditional media campaigns are creating.
Impressions and Cost Module
As this tracking page evolves we look forward to adding new modules which further the tracking abilities of our advertisers. Check it out today and of course, feel free to pass along your thoughts. We've set up a feedback link on the right side and we look forward to hearing from you.
The Effectiveness Tracking Page can be found on the 'Traditional Media Ads' tab on the Conversion Tracking link in AdWords Accounts. You can find it linked from the Campaign Summary table as well - above the Audio, Print and TV campaign tables.