Give Your TV Campaign a Check-Up

Wednesday, July 2, 2008 | 6:19 PM

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Google TV Ads makes it incredibly easy to launch a TV campaign. After you've created your campaign, what do you do if your ads haven't aired? Here's how to identify what might be happening.

First, you'll want to check that your TV ad has successfully uploaded and been approved to air. You'll find this status at the top of the campaign management page.

After selecting your TV campaign from the Campaign Summary page you’ll come to screen like the one shown below:

(Click on the image for a full-size version)

You’ll notice a bar across the top of the page that describes four approval steps, including review for compliance with technical and editorial guidelines:

Basic Quality
Google Approval
Publisher Approval
Broadcast Quality

Click on the tab for each of these steps to see a description of what happens in each stage and the status of your campaign. Typically after 48 hours, your campaign will have passed all four stages and you’ll see a message that your campaign is now competing in the auction.

Once in a while, there may be an issue with your uploaded ad that requires some attention. If you see a red 'X' on any of the four approval steps, this indicates that your ad is not ready to air. You'll also see a link to 'View More Details.' Click on this link to be taken to the Ads Diagnostic Tool which will provide you with additional details. For example, your ad cannot air if it doesn't pass our publisher review or doesn't meet our formatting and content requirements.

Once you've confirmed that your ad is successfully uploaded and approved, you'll want to make sure that your bid and budget are high enough for your ad to show by using the Ads Diagnostic Tool.

(Click on the image for a full-size version)

This evaluates whether each of your TV ads is likely to air based on your current bid and budget. Within each category, you'll find that each ad listed includes a description of potential issues that may prevent your ad from airing.

Posted by Salahuddin Choudhary, Associate Product Manager